First Post: Introducing Armada
An introduction to why we created The Studio—and what it’s built to share. From strategy to execution, this is where we break down the content behind the content.
Super glad you’re here.
This is The Studio, where we’ll post industry insights, successes (and when we’re brave, setbacks), and hopefully make some friends along the way.
We’re about to blast out a press release discussing our rebrand, a bittersweet transition we have been making for sometime.
For years two excellent companies thrived in Nashville, Magnetic Dreams and PK Pictures. Often working together they eventually merged in 2022, creating something of a powerhouse, and we have been quietly fine tuning under the hood before we made the announcement.
So below you can read the press release about our “new” brand, called Armada. I put new in talics because the name and workflow is pretty much second nature at this point.
The focus of Armada has been excellence not only in our work, but in deadlines, practical understanding of the world and needing to change on a dime, and successfully delivering excellent work over and over again. We treasure those who choose to work with us, and so we have spent many hours assuring what we give is our all and that our all reflects professionalism and media that is on point and excellent.
We’re very excited about the prospects of where content is headed and the seemingly endless possibilities . The new horizons of the media universe are many, and in our exploration of AI, real-time 3D rendering, rapid deployment of social content, and of course regularly the tried and true video interviews, podcasts, and standard commercials gives us an era that can be really special.
Take a look at our press release below, and if you need any consulting or media, we would love to hear from you.
-Team Armada
PRESS RELEASE
At ARMADA, we don’t just produce video—we create content that connects, converts, and delivers impact.
With a legacy of more than 10,000+ productions and over 1 billion+ views across platforms, our team has helped brands like Home Depot, Hilton, CyberArk, Walmart, and Bridgestone bring bold ideas to life.
But ARMADA is more than a production company—it’s a next-generation creative studio with deep roots.
We evolved from the rich legacies of Magnetic Dreams and PK Pictures, founded by industry pioneers Mike Halsey and Don Cullwell—two companies that shaped the fields of animation and media production for decades.
The rebrand to ARMADA isn’t just a new name—it’s a new chapter: one that unifies vision, technology, and storytelling under a single, future-forward banner.
“In a rebrand is never forget what has made us great, but we are looking to represent who we are today” — John Hussey, Head of Studio
If you’re curious about how ARMADA came to be—and where we’re headed—you can learn more here on our About page.
What to Expect from The Studio
We’re pulling back the curtain to share what we’re exploring, testing, and building—from experimental workflows to the narrative techniques and creative choices that drive real results.
Inside The Studio, you’ll find:
Behind-the-scenes content from our latest shoots, creative experiments, and live productions
Strategic thinking on brand video, concept development, and creative problem-solving
Tech-forward insights on AI, projection mapping, animation, and immersive media
Q&As with directors, editors, producers, and creative collaborators
Case studies that break down what worked—and what we learned along the way
Whether you’re a brand strategist, agency producer, artist, or hands-on creative, we hope The Studio becomes a place of inspiration, insight, and shared momentum.
Let’s build what’s next—together.